This School of Business Moodle template can be used to create new units in Moodle.

This School of Business Moodle template can be used to create new units in Moodle.

In the current climate, service organisations dominate developed and developing economies. This unit examines the marketing of services as distinct and different from the marketing of tangible products. It considers: the characteristics of service offerings and service organisations; the positioning of a service organisation; the definition of customer base and value; the managing of the marketing mix; relationship marketing and the design and implementation of the marketing plan in the context of service delivery.

The unit also considers the importance of relationships, organisational structure, customer experience and the implications of applying marketing tools and processes to the delivery and promotion of services.