This subject will provide an exploration of how organisations develop and implement strategy in order to pursue their business objectives. We will explore mission, vision, strategic leadership, the internal and external environments, as well as a number of strategic directions which will include the vehicles of strategy - mergers and acquisitions and other alliances and cooperative strategies
The unit is very interesting and enjoyable. We will be using real world case studies to cement your learning.
- Teacher: Lisa Barnes
A study of the fundamental concepts of management and marketing within business organisations. Emphasis is placed on the evolution of marketing and management thought. Topics include the management and marketing environment, various roles of management in organisation as well as integrating and coordinating activities using marketing concepts. Ethical and social responsibilities of managers are critically examined.